22.07.2015 RETAIL

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For 58% of retailers*, one of their primary growth tools, besides entering new markets, is investing in points of sale to create new digital experiences.


All the technological evolutions in the past five years have completely changed sales relationships and profoundly modified the consumer experience. 'Omni-channel retailing is the ultimate buying experience', confirms Yann Rivollan, The Other Store co-founder, 'and it's up to the brand to offer every possible sales experience'. Now the client is king and can spend everywhere, at any time, using a multitude of platforms, with purchases delivered using an incredible range of options. It's no longer just about selling a product; service is now at the centre of every effort to inspire loyalty in increasingly fickle consumers.

For points of sale, 'their new goal is to create feeling,' continues Mr Rivoallan. Merchandising and everything that affects clients must be set up to make an impression. And that includes music, which is both 'a marketing and sales tool', according to Nicolas Sorrel, Associate Director of Music Work.

He adds, 'using music to communicate the collection's inspirations and invite clients into the brand's world is essential'. And developments in technology can provide customized, effective services to clients.

These are some of the core subjects that TRAFFIC covers with a roster of top professionals in the Commerce & Retail zone.

These professionals will be at the trade show on 22 July: 3 SIX 9, AKDV, ASTI, BONAVERI, BULLE, FITIZZY, IGLOO, LE NEW BLACK, MUSIC WORK, SIZZY, THE FRENCH TALENTS, THE OTHER STORE


* From a PwC study conducted with 410 CEOs in eight countries for JDA Software.

Photo: Studio Milou © Fernando Javier Urquijo


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