22.09.2015 the supply chain

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New consumer habits have considerably changed the situation. Now the new pace of collections, the constraints of selling prices, and higher operating costs force fashion brands to rethink their logistics. And what logistics! Colours, sizes, the number of references, delivery methods, types of retail distribution . . . everything has to be planned ahead of time so that products are delivered as quickly as possible. All of these factors push fashion brands to outsource logistics and find the best partners according to their restrictions. But how can fashion brands optimise their supply chains?


According to Gilbert Den Bekker, vice president – head of consumer retail and fashion Europe for Panalpina, "On the one hand, optimisation happens through using systems that provide end-to-end visibility and enhance productivity and reliability. On the other hand, it happens through constant advice and improvements which are the keys; our clients' supply chains are always evolving and our responsibility is to put our experience at their service". He goes on to say "Changes in consumer behaviour are forcing brands to leave traditional retail channels ( . . . ). Rapid action, reliable inventories, and managing end-of-season collection returns are just some of the key factors involved in managing flow and not losing any sales opportunities".


As far as RFID (radio frequency identification), Sabrina Staiano, Europe retail & hi-tech marketing manager for UPS, explains, "The textile sector seems to be ahead of the game in using RFID technology to improve merchandise traceability and security, even though we observe blocks that slow down its use (high set-up costs, problems with reliability, impact on suppliers). To benefit from all the advantages RFID technology offers, ( . . . ) the entire supply chain must ( . . . ) agree to participate by tagging merchandise and adapting their procedures".


And what about tomorrow? What progress is in store for the supply chain? Ms. Staiano predicts that "Logistics will be increasingly driven by consumers' demands and expectations. ( . . . ) The specifics of e-commerce, especially the growing omni-channel trends, are creating specific requirements for logistics sites, but also for delivery solutions, which must expand to encompass all consumer behaviours. We'll also see an increased consolidation of resources. For example, large-scale retail players, who until now had several sites, will try to group their activities in one place by combining equipment, thus combining flows. And finally, issues about setting up environmentally friendly practices will become more wide spread, especially concerning the last mile".


They'll be at TRAFFIC : Berry Services, CTC, Marguerite, Panalpina, UPS, Veolog Fashion, Viapost



Photo: ©Fernando Javier Urquijo


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